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Marketing with live entertainment is complex. Good thing we’re experts.
twisting bodies, people flying through the air, and balancing that couldn’t possibly be real.
2012 Silver Magellan Award – Entertainment
2013 Gold Magellan Award – Entertainment
2014 Silver Magellan Award – Entertainment
2015 Best Entertainment
Performances that rival Broadway, West End and Vegas.
Entertainment That’s As Good As Broadway.
Eye-popping balancing acts.
POET Media is a boutique digital marketing company that creates, implements and operates online content-focused marketing campaigns for businesses to increase search engine ranking. Our primary focus is to help our clients find their story and share it online.
Tomorrow’s customer wants to partner with, and buy from, brands that are transparent and inclusive. Prospective customers are using search engines (Google, Bing, or Yahoo) to research products, pricing and the story behind the product or service before purchasing.
Think about your own behavior. When you are looking for something or trying to find out more information about a product, what do you do? Google it. The brand name “Google” is now even used as a verb. Google has spent billions (and still does) and has made it their mission to deliver the best answers to its customer’s questions. It is what they do.
As a business marketing itself online, you have to ask yourself three simple questions (we have also added answers):
A. The top of the first page.
A. Know the rules, work smart, work hard, and be consistent.
A. Repeat the above, but now work even harder as everyone else is aiming for your top spot.
OK, it takes a lot of work. So what do I do now? The solution is simple. Be the best answer to your customer’s questions. Provide those answers. Be transparent. Answer the tough questions. Share knowledge about your field. Be the industry expert. In short:
The solution is simple, but getting there is difficult. Effective online marketing campaigns use sound short-term tactics with a close eye on the long-term overall strategy. Businesses spend years perfecting great service or manufacturing a superior product. There are no shortcuts to success in business and there are no shortcuts to becoming the recognized industry expert (and getting to the top of the search rankings).
It goes back to that timeless advice we were given:
In the “review” stage, POET Media examines several portions of your online presence. First, we analyze your online content, focusing on what you are saying to your customers.
Next, we review your company’s primary digital footprint, which in our opinion should be your website. We perform a detailed analysis of your business’s website looking for potential issues that could penalize and lower search ranking results such as:
Finally, we analyze your current online marketing campaign.
In the next phase, the POET Media team works with you and your team to focus and streamline your business’s online message – your story and how it relates to your customer.
Our content team then fixes existing thin and duplicate content issues by rewriting all of the content on your website, with focus on the streamlined messaging.
We can provide your engineering team with a blueprint of required structural fixes (for load speed, dual indexing, title tag, meta description, broken links) or our team of software engineers can perform this service.
Once the website is optimized for search engines and any ranking penalties are removed, the next step is promoting your business’s story. The POET Media team does both through onsite content creation and marketing, as well as offsite tactics to increase search engine rank.
In this stage, we focus on employing the tactics needed to make your company the answer to all of your customer’s questions. All of our tactics revolve around creating entertaining, informative content that answers your customer’s questions and adds value to their search engine inquiries. We monitor campaign performance in our recurring online marketing packages, constantly shifting budget to areas that are most effective for our clients.
For over 20 years, POET Events has worked with some of the world’s largest companies on new product launches, corporate special events, business sessions, convention and trade show events, and incentive events.
POET Events has produced corporate entertainment for some of the world’s largest corporations, including IBM, Oracle, FIAT, Ford Motor Company, General Motors, Bayer and Allergan and has worked with some of the leading corporate event planners executing their corporate event entertainment concepts. We have customized and produced live entertainment segments of POET Theatricals’ public show roster and have also created unique live entertainment productions, conceived constructed and executed to the clients’ specifications. As a corporate event entertainment and marketing company, we are known for leveraging our years of experience producing in the public live entertainment market into corporate special event entertainment, resulting in unique attendee experiences and events with lasting impact.
Customization of an existing live entertainment production to fit with corporate messaging, event theming or corporate entertainment idea has many benefits, and there is a tremendous flexibility in presentation styles of entertainment for corporate events. The wide variety of different types of corporate events (conventions, trade shows, incentive events, dinners, business sessions, product launches, product reveals or award shows for example) creates unique opportunities for inserting entertainment in unusual locations or in unexpected points in the event timeline. We are always open to exploring new ways to present event entertainment to heighten the guest experience. Over the past 20 years, we have crafted our corporate entertainment productions to be modular and adaptable for these various types of corporate events. Just of few of the synergies and benefits or modular and adaptable live entertainment include reduction of overall event production costs, ease of implementation, reduction of risk and ultimately results in a better overall guest live entertainment event experience.
PROVEN ENTERTAINMENT FOR YOUR EVENT
As part of The POET Companies, POET Events has the ability to leverage original live entertainment from over 28 different live public entertainment productions into their clients’ custom corporate entertainment productions. POET Theatricals’ library of pre-produced entertainment gives a corporate event producer access to over 12 million dollars of capital expenditure in custom live entertainment elements created over a 20-year period.
Examples of some of these assets and potential include:
Access to this extensive inventory of unique special live entertainment effects and show content library enables the corporate event producer to mix and match to create a custom live experience for their guests. Attendee perception risk is also reduced dramatically for the corporate entertainment event producer using elements from the POET Theatricals’ live entertainment library versus creating a “one-off” effect or live entertainment segment. Elements from POET Theatricals’ live shows are proven live entertainment elements, performed in thousands of live productions and seen by millions of people. These elements have been rehearsed, honed and polished over years of live performance for maximum impact.
Live event costs, client perception of value and ROE (return on entertainment) has become critically important as corporate special event budgets have shrunk. Through the reuse of custom-built entertainment infrastructure, corporate event producers and corporate event planners can create a live entertainment event experience at a fraction of the cost and time investment, versus creating complex elements. An example would be using one of the POET Theatricals’ gala sets for a corporate event. These impressive and imposing gala sets were constructed over a four-month period out of solid aluminum, custom powder coated in a multistage process, at a cost of over $500,000 each, well beyond the budget of a one-night corporate event. With a rental price of 10% of the original build cost ($50,000), this set is now easily within the budget for a large corporate event and delivers 10 times the visual impact versus constructing a $50,000 one-time use set.
Using this asset-leveraging concept, combined with modular and flexible entertainment segments across a corporate live entertainment event, enables POET Events to deliver unique, spectacular corporate entertainment at attractive price points, thrilling their audiences and delivering tremendous return on entertainment for their clients.
POET Theatricals, the live theatrical entertainment production subsidiary of The POET Companies, has produced 28 different award-winning, full-length, public live theatrical productions since 1999, enjoyed by over eight million spectators in over six thousand live performances.
POET Theatricals produces live cirque style productions, dance productions, special effects spectaculars, ice skating shows, interactive entertainment, holiday shows, illusion productions, revues and musical theater shows under multiple brand names:
Cirque Noel ®, holiday themed cirque-style theatrical circus productions.
Cirque Us ®, interactive audience participatory cirque-style performances.
Cirque on Ice ®, theatrical cirque-style performance fused with ice skating.
Circo Luci ®, cirque-style theatrical circuses performed on land and at sea.
Ghostlight ® Theatricals, musical theater revue productions and performances.
Physical Magic ® Spectacles, spectacle productions and mega-extravaganzas in casinos, theaters, cruise vessels and dance performances.
Cirque Nutcracker ®, holiday themed cirque-style theatrical circus production fused with ballet.
As live entertainment consumption has changed, POET Theatricals has worked to infuse its original live entertainment into new types of spaces, bringing in non-traditional entertainment into traditional venues (full scale theatrical cirque style shows to theaters on cruise ships for example), traditional entertainment morphed into interactive audience participatory shows (Cirque Us for example), traditional forms of entertainment fused together to create non-traditional experiences (Cirque on Ice and Physical Magic shows for example), and even fusing non-traditional entertainment forms (food and drink fused with live performances). Some of the more exciting new concepts in entertainment involve the combination of non-traditional entertainment such as architectural entertainment (“architainment” of theming), traditional theater productions (cirque-style performances for example) and retail experiences.
In 1999, POET Theatricals successfully fused aerial performance, grand illusion, European-style circus arts (also known as “cirque-style”) and physical acrobatics to create the original “Physical Magic” show and the Physical Magic® brand, taking these unique live shows to the MGM Grand Garden Arena in Las Vegas, Trump Plaza Atlantic City, Casino Estoril and Casino Figueira in Portugal, on tour internationally, and at sea world-wide.
Physical Magic® live shows include:
Physical Magic productions have included the release of 4 all-original soundtracks (Physical Magic, Luminaire, Four and Visions) that are available on iTunes. For productions that use non-original music (contemporary pop or rock soundtracks), soundtracks have been originally recorded for the productions.
In 2003, POET Theatricals launched the Circo Luci® brand of theatrical circus that has since grown to over 12 different live theatrical circus shows across multiple circus themed brands.
These productions include:
Circo Luci productions have included the release of 6 original soundtracks (Circo Luci, Solstice, Equinox, Silhouette, Eclipse, and Reverie) that are available for purchase on iTunes.
In 2008, Poet Theatricals launched their newest brand, Ghostlight® Theatricals. Currently 5 productions strong, these musical-theater based live entertainment production shows are:
Presented in both concert settings as well as theatrical productions, these musical theater revue live productions bring the best of Broadway and West End musicals to audiences worldwide.
Production experience beyond traditional theater spaces includes: tent presentations, casino gaming areas, cruise vessels, temporary spaces, arenas, custom built amphitheaters, and outdoor spaces.
POET Technical Services has been designing, constructing, and implementing custom technical solutions for the entertainment industry since 1998.
Entertainment productions are by nature extremely customized and the technical support requirements require a unique approach to create the best effect on stage. The custom needs to produce a live entertainment production cross many different levels. Flexibility is needed in respect to the venue chosen to present entertainment as it can dramatically affect the entertainment technical requirements. Technical entertainment support varies dramatically between a casino theater or outdoor venues, entertainment spaces on cruise vessels and custom implemented venues such as nightclubs and restaurants.
In addition to entertainment venue installations and custom technical solutions, POET Technical Services provides architectural solutions, custom development, safety inspections, cloud based maintenance, and “architainment” technical solutions.
Turnkey rental theatrical flying packages for touring, installations and special events.
Trained flying operators and system installation supervisors.
Safety training and monitoring systems for equipment, operators and aerialists.
Custom flying installations in theaters, casinos, temporary venues, special use venues, tents, arenas and cruise ships.
PERFORMER THEATRICAL FLYING EFFECTS
POET Technical Services offers complete technical support services for the entertainment industry, but a primary focus on performer theatrical flying effects has grown over the years to play an important part of our support services for live entertainment productions. The POET Technical Services rental department features one of the largest custom aerial effect rental inventories and has one of the largest rental inventories of performer flying effects in the world, with over 60 high-speed performer flying winches available for rental for live entertainment productions.
Some of POET Technical Services performer-flying effects include:
Safety plays an integral part in theatrical performer flying. Performer, guest and operator safety is paramount and all POET Technical Services performer-flying systems feature multiple redundant safety features. All automated performer flying systems feature aluminum frame enclosures, internal motor brakes, external redundant safety brakes, active line load sensing, drive fault load sensing, dual travel limits on both ends of travel, and programmed acceleration – deceleration ramping.
CUSTOM ENTERTAINMENT SOFTWARE SOLUTIONS
POET Technical Services is a leader in developing entertainment-related cloud software solutions for safety solutions, inventory tracking and inspection tracking. Our software has tracked thousands of inspection, inventory and repair reports in multiple locations around the world. The POET Technical Services safety tracking system is easily customizable and is a robust system framework developed by POET software engineers. POET is able to quickly implement cloud supported safety inspection systems for entertainment venues, cruise lines, and custom applications.
The POET Technical Services tracking system is also available as a white-label SaaS (Software as a Service) solution for entertainment companies or venues wishing to implement their own safety system for their clients. To learn more about white-label solutions for entertainment and other industrial applications, please visit SPECSTAT (www.specstat.com).
COMPLETE ENTERTAINMENT PRODUCTION SOLUTIONS
For over 17 years, POET Technical Services has implemented full entertainment production technical support including rigging, lighting, sound, video and staging in venues around the world.
Some of our past projects include:
Venues have varied from custom outdoor entertainment spaces for both public entertainment events and private corporate events, theaters in casinos, cruise ships and performing arts centers, and arenas located around the world.
Although our focus has shifted to performer theatrical flying effects and custom entertainment related software solutions, POET Technical Services still provides full production services to select clients and all new theatrical productions created by POET Theatricals and POET Theatricals Marine.
For over 20 years, POET Design has created live entertainment and marketing content for product launches, corporate events, incentive events, full theatrical productions, marketing campaigns and unique environmental experiences.
POET Design clients include some of the world’s largest corporations, including IBM, FIAT, BMW, Renault, Ford Motor Company, General Motors, Nestle, HP, Unisys and Allergan. As part of The POET Companies, POET Design leverages its extensive specialized live design experience into its marketing and entertainment creations. This enables POET to deliver unique, spectacular content at attractive price points for their clients, thrilling their audiences and reaching new customers.
CONTENT AS ENTERTAINMENT
As traditional forms of marketing over-saturate the market and become less effective, designers need to create experiences that add value for the person consuming the created art. In this age of “content is king”, design must commit to a focused, sincere message to create true, valuable content that can be shared and consumed across multiple outreach funnels. As digital marketing and digital entertainment platforms move to the forefront in modern society, design must grow to embrace these new tools and technologies. As important as these new tools and platforms have become in the distribution of content, the core principles of design process remain the critical building block. The term “content” is an overused term in modern marketing society and everyone defines it differently. POET Design defines “content” as entertainment – an experience that is created for others’ enjoyment. This can translate to food, automobiles, books, movies, plays, exercise, architecture, virtually anything.
WHO: To reach someone you first need to define yourself and then define your audience. Who are you or who is this company? Who is creating the product or service? Who is your target audience member? Who is consuming the content?
WHY: The next step on the POET Design creative process is defining and imagining the experience for your audience. Why is this creative effort being made in the first place? Why are we doing this activity? Why are we creating this live show? Why are we writing this article? Why are we cooking this specific dish in our restaurant? Why are we making this video? Do we want to inform our audience? Inspire them? Convince them? Assure them? Delight them? Why is the audience here? Why does your audience choose you over someone else?
WHERE: Next, use the qualities of “WHO” and “WHY” to develop the location for the experience AND the location for your audience, the “WHERE”. Where is the experience going to occur and why is it happening at this location? Where is the focal point? Where is the audience? Where are they coming from? Where are they going? Where are you?
WHAT: Now for the hard part – create the actual content (the “WHAT”) for your audience based on “WHO” they are, “WHY” we are doing this, and “WHERE” we are. What are they going to experience? Does it make sense with who they are, and for why they’re where they are? What do you want to say? What response do you want from your audience?
POET Theatricals Marine is the cruise line live entertainment production subsidiary of The POET Companies. Our focus is the creative design, development, implementation and maintenance of cutting edge spectacular live entertainment aboard cruise ships, inspiring and entertaining cruising audiences.
Since 2005, POET Theatricals Marine has entertained over 6,000,000 cruise ship guests in over 5000 live performances with its 16 live entertainment spectacle, musical theater and circus productions at sea. We have produced charter cruise headline entertainment from POET Theatricals as well as full cruise ship production show live entertainment creation, construction, installation and maintenance.Live entertainment cruise shows from POET Marine have won 5 industry awards, including “Best Entertainment” from Global Traveler Magazine in 2015, “Best Show” Magellan Awards from Travel Weekly Magazine in 2014, 2013, and 2012, and “Cruiser’s Choice Awards” for Best Entertainment from Cruise Critic in 2012.
Cruise ship live entertainment production is unique to the industry, the specific cruise line, as well as the live entertainment application itself. Custom live entertainment applications require custom infrastructure, training and preparation. In addition to creation of custom live entertainment for cruise ships, POET Theatricals Marine develops the custom shore-side infrastructure needed to support the continued operations of these specialized entertainment productions.
Since 2011, POET’s full time team of 7 software engineers, application developers and UI designers have built and refined an enterprise-level cloud auditioning application to assist with the hundreds of rotating cruise entertainers cast in POET Theatricals Marine’s cruise line shows. This virtual casting application is hosted on multiple server instances on AWS (Amazon Web Services) and can support thousands of simultaneous users. This application enables talent screening, online auditioning, collaborative online review and online rating remotely with instantaneous worldwide reach and has over 15,000 entertainers in its database, thousands of which have been auditioned and reviewed by POET casting directors. This web application continues to grow exponentially as performers see the benefits of online casting and evaluation of talent versus attending a live audition. POET’s casting directors, creative personnel, and talent reviewers are located around the world, and this custom-developed application enables true global reach and review of potential show performers and lighting-fast response time to cruise line entertainment casting requests.
A large portion of the POET Theatricals Marine show development process is focus on maintenance and re-casting of long-running live entertainment productions running on board cruise ships. Different live entertainment applications and specific cruise lines have very unique requirements in regard to rotations of cast members, putting unusual pressure on the casting and re-training process versus a typical live entertainment production on land. It is critical that these cruise line-specific requirements are planned for in the initial live show development phase so that everything produced that can be supported by the cruise line and onboard entertainment staff during the operations portion of the live show performance. POET Theatricals Marine has developed password protected online libraries of show-specific training materials that have been created for rotating production cast members, allowing for better preparation before rehearsal, reduced actual rehearsal time, and a better quality product, all at an ultimately lower expense.
Safety for the performer, onboard staff and cruising guests is our first priority. With multiple performer flying systems and live entertainment productions running onboard cruise ships worldwide, POET Theatricals Marine saw the need for a centralized, internet-based web application that would track and notify managers, safety and maintenance staff of current issues with the equipment use in the operations of the live performances. This standardized the safety inspection and reporting process across all of our productions worldwide, enabled easier crew rotations between the multiple different productions on different vessels, and significantly reduced cross-training expense. To tackle this challenge, the POET software engineering team developed a custom web-based safety inspection tracking system. The PTS web application enables operators in multiple locations to submit equipment inspection reports, with onsite supervisors, safety staff, and main office staff notified immediately with any defects found in the systems. Automation of this portion of the inspection process reduces email traffic, streamlines onsite inspection procedures, allows for speedier defect notifications, and reduces onsite workloads. Repair ticketing functionality is bundled with this “all-in-one” entertainment technical support web application. Repair tickets, inspection reporting and knowledge base access are directly linked, creating opportunities for remote troubleshooting, issue tracking, repair requests, approvals and tracking. Knowledge gained by incidents requiring troubleshooting are not lost with the rotation of the crewmember, but added to the library of information for onsite operators and support staff. Also bundled with this custom developed software is simple entertainment inventory tracking functionality. Some features of the inventory tracking functionality include low onboard inventory notifications and continually updating inventory levels. This allows for planning restocking as well as reduced entertainment inventory slippage, resulting in significant savings in theater operations of the live production on board the ship.
Entertainment creation is always a moving target, changing with tastes, times and new technology. Some of the newer focus of entertainment presentation is to take the live entertainment experience off of the “stage” and to infuse it throughout the audience and into the entire experience. The POET Companies’ live entertainment team has extensive experience in transforming static venues into premium guest experiences, creating additional revenue opportunities for the cruise line. Underperforming venues and available spaces can be re-purposed as both single and multi-use spaces, allowing for varied audience experiences utilizing the same physical space and infrastructure. Live entertainment can also be timed to occur at specific intervals, acting as an attraction to a certain area or specific space onboard the vessel.
POET Theatricals Marine creates concepts that integrate food and beverage with live entertainment and architectural theming to create fresh, immersive, interactive entertainment experiences. These concepts can be integrated using existing staff and infrastructure while the vessel is in operation, or produced as a self-supporting stand-alone live entertainment production event. The POET Companies’ live entertainment design team can also work with new-build or retrofit teams in dry dock to create and install premium paid entertainment experiences for your guests. These premium live experiences drive additional revenue as well as enhance the guest experience.
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