For example, during the construction of the show, it is determined that during 10 years of operations, the live show will require 5 employees to properly staff and cast the production. Through analysis of the casting process, it is discovered that this is a largely repetitive and database-driven endeavor, perfect for a software product. Custom software can reduce the number of employees needed to operate the casting portion of the production to only 2 persons. Financial impact analysis is performed comparing the $100,000 initial custom software development cost plus $5,000 per year engineering support costs yields a total implementation and operations cost of $150,000. Three employees at $50,000 per year each including fringes and benefits ($150,000 total per year) over the 10-year period results in $1,500,000 cost to the production, or 10 times more expense. Unfortunately, the live entertainment capital expenditure build budgets have been set and the money needs to come from a different department. Synergistic effects due to vertical integration as well as departmental knowledge for the need of this software product makes funding this entertainment software initiative a priority across all departments. This lack of competition between departments for budget within a vertically aligned structure like The POET Companies eliminates any conflicts of moving budget between allocations, or even into a completely new initiative (the custom entertainment software in this example).