Traditional Live Entertainment
The traditional live entertainment model has shifted dramatically in the last 10 years, leading to reduced ticket sales and revenues for the theater presenter. Audience tastes have changed and attention spans have decreased to the point where mainstream audiences don’t have the time or are not willing to invest in segmented entertainment experiences. Potential customers are looking for seamless experiences, not experiences divided by antiquated notions of what is “proper” entertainment.
The “Old” Night Out
In the “old” night out”, typically a couple would have drinks before dinner in a cocktail bar environment for an hour, move to dinner for the dining experience for a couple of hours, then on to a live theater show for 3 hours and then finally of an “after show” club. At minimum this is a 6-hour investment with the actual experience divided across 4 separate and disjointed visions of what the experience should entail.
What is the Experience?
What is the experience and which of the 4 entertainment providers control it? Should the restaurant suffer bad reviews because the guest had a bad experience at cocktails before dinner? Is the theater show poor because dinner ran late due to kitchen issues and the guests missed the first 20 minutes of the show? Typically, a guest has a “bad night out”, a singular experience, and doesn’t differentiate between providers – they were all bad. Is that fair? Each of the entertainment providers extensively craft guest experiences, and unfortunately in the current model, control over guest expectations is lost before and after that entertainment providers’ scope.