Do you have retail space and are looking for more targeted customer traffic?
Are you a mall owner seeking to increase the quality of customer traffic for your tenants?
Are you hosting a retail event and looking to create excitement with customers?
Attracting quality customers and retaining them has become more and more difficult as competition for their
attention and their dollars has become more and more intense. In addition to other brick-and-mortar retail
locations, competition has expanded to the internet’s many online retailers. Retail customers now go to
retail locations to experience the product, and then search online to purchase that product for the least
expensive price (“showrooming”).
Retailers and retail property owners are seeking new attractions and new experiences to bring quality
customers into their space and convert them. Over the years we’ve seen malls add amazing food courts,
holiday exhibits, movie theaters and other live experiences to attract the right demographics for their
tenants (the retailers). Over the years, malls in retail locations have transformed from their
“destination” origins, hurting the mall concept and their retailers.
Innovative mall owners and real estate investment trusts have fought back against the
competition from online retailing by adding more live experience value for their shoppers and their
tenants. Some of the larger, more famous malls have added signature dining (Capital Grille, Blue Martini,
Truluck’s, Legal Sea Foods), themed holiday experiences, expansive and exotic food courts and live
entertainment shows. This push to add more value than just the shopping experience seeks to bring the
“destination” mall experience back to the forefront.
The POET Team works with mall owners and real estate investment trusts to infuse branded live entertainment
attractions into their retail spaces. European-style theatrical circuses, special effects shows, vocal
shows, ice skating shows or virtually any type of live interactive experience can be customized and
presented in a mall environment. These entertainment attractions are designed to attract the desired
demographic to position this retail location as something more than just shopping, making it a
Additionally, our years of experience with repeat audiences has led to the development of
entertainment “packages” in which one production installation actually contains three completely different
shows. This enables the presenter to rotate productions without the added cost of reinstallation. For
example, POET Theatricals three-show package consisting of a cirque-style theatrical circus, a special
effects pop spectacular, and a “Hits of Broadway” concert series can be alternated each month throughout
the year. This repeated presentation of quality live entertainment along with the rotation of a variety of
productions positions your venue as more than just a retail location. It adds a live entertainment
component with the deadline (it will only be presented for 1 month) to the dining and shopping experience.
This live synergistic guest experience fuels quality traffic to restaurants and retailers.
Are you interested in learning more about
how adding a live entertainment attraction to your mall or retail space can enhance value? Contact
us to learn more and get started. We would be happy to help!