Digital Presence is your business’ footprint on the internet. This “presence” acts as street sign or billboard for today’s generation of consumers.
Today’s customers search online either via a mobile phone or their computers to find their way to local businesses.
In today’s hyper-competitive market, every business in the world needs a continually evolving, consistent and powerful digital presence.
Smartphones have also dramatically changed the way customers interact with local businesses.
Today, over 80% of consumers search for local businesses online, and “Near Me” searches have increased by 3300% since 2011.
When presented with incorrect information about a business online, 73% of people lose trust in that business.
This makes sense in a way, if the business doesn’t care enough about how it presents itself, how is it going to care about me, the customer?
On average, 66% of business listings contain some form of incorrect information. A 2013 study showed that up to 40% of LOCATION information online is wrong.
Your customers won’t be able to find you if they go to the wrong address. It is like paying to advertise your business on a billboard and putting the wrong telephone number.
Businesses lose over $10 billion dollars per year due to incorrect and incomplete online information.
There is no single source or permanent record of location-specific data online (well, until us).
For the average business studied, location listing information changed every SIX days for business name, business address and business telephone number.
This is equivalent to almost SIXTY-ONE core business data changes per year.
This is a HUGE problem that we can help solve.
“When a business’ listings are complete with hours of operation, reviews, ratings, photos and relevant information like menus or product lists, consumers are 197% more likely to view that business as a place they can depend on.”
Google/Ipsos Media, 2014
Inconsistent and incorrect business location information across GPS devices, online maps, apps, directories, social networks and search engines costs you customers and sales. We can control your business’ information across over 60+ partner sites, including Google, Bing, Facebook, Foursquare, Yahoo and Yelp, from just one place.
We continually correct and update your business’ information across all sites with real-time updates.
We work to get your business listed everywhere.
We suppress duplicate listings that can damage SEO results.
We track the performance of your listings.
We lock down your business information to prevent unauthorized changes.
We help you take control of your business’ presence online, and help your customers find you.
In today’s world of smartphones, location-based applications and the coming self-driving cars, accurate location data is absolutely critical to business success. The leader in search, mapping and application support is Google, and Google is critical to a successful location marketing strategy.
We work with you to synchronize and manage your Google My Business account enabling you to:
Update your customers rapidly to any changes to key location data (unforeseen closings or promotions for example).
Monitor and control the information Google receives about your location, and ensure it’s always synchronized, authoritative and current.
Most experiences customers have with companies happen on a local level, with your customers recording their experience with business reviews, pictures, videos and social media posts across the internet.
Our platform allows you to monitor the customer experience with real-time notifications about what your customers are saying about your business on the internet.
Reviews are monitored across every listing site that supports this feature including Yelp, Facebook, Google+ and Citysearch, in real time.
All forms of digital marketing, search engine optimization and digital presence management require constant attention and updates. In regards to online listings, there is no permanent record and the only way to standardize them is to lock them down with our system.
With the amount of data aggregation services on the internet trying to automatically update listings with what they think is new information, we have seen unlocked business listings’ basic data (Business Name, Business Address, and Business Telephone Number) changes on average every 6 days, or 61 times per year.
Listing freshness contributes to search engine results, and depending on the monthly subscription level, our content team generates a certain amount of fresh content (social media posts, listing updates and other content) for your company’s business listing.
The recurring fee also enables access to enhanced content opportunities (special offers, menus, products, services, bios and customer reviews) that cannot be done directly with these business listing sites on an individual basis.
The POET Media team is comprised of a team of creative minds that are passionate about marketing and branding.
Our leadership team is comprised of entrepreneurs who own and… Read More…
1382 West McNab Road
Fort Lauderdale, Florida 33309 USA
Copyright 2016 by POET Media, LLC. All Rights Reserved.