POET Design creates cutting edge specialty live experiences for public audiences, corporate audiences and corporations. For over 20 years, we have designed live experiences and content for some of the world’s largest corporations, including IBM, FIAT, BMW, Renault, Ford Motor Company, General Motors, Nestle, HP, Unisys and Allergan, launching products and entertaining attendees worldwide.
As part of the POET Companies’ vertical, POET Design leverages its extensive specialized live theatrical design experience into all of its creations. This enables POET to deliver unique, spectacular content at attractive price points to their clients, thrilling their audiences, and telling stories with impact.
We are firm believers in that “design is the message” and we focus on powerful visual design that provokes an emotional response combined with developing and creating a compelling story that invokes a lasting impression with audiences.
The Design Leads behind POET Design
As traditional forms of marketing over-saturate the market and become less effective, designers need to create items that add value for the person experiencing the created art. In this age of “content is king”, design must commit to a focused, sincere message to create true, valuable content.
POET Design’s process for creating unique live experiences is the absolute focus and understanding of the four “W’s”: WHO, WHY, WHERE and WHAT.
1. The WHO: Define your audience. Who is your target audience member?
2. The WHY: Define and imagine the experience for your audience. Why is this creative effort being made in the first place? Why are we doing this? Why is the audience here?
3. The WHERE: Use the qualities of “WHO” and “WHY” to develop the location for the experience AND the location for your audience, the “WHERE”. Where is the experience going to occur and why is it happening at this location? Where is the focal point? Where is the audience?
4. The WHAT: Create content (the “WHAT”) for your audience based on “WHO” they are, “WHY” we are doing this, and “WHERE” we are. What are they going to experience? Does it make sense with who the are, why they are where they are? What do you want to say? What response do you want from your audience?
Clear understanding of the four “W’s” in the creative process enables the POET Design Team deliver unique experiences for our clients.
The “WHY” in the creative design process. The POET Design Team seeks to help our clients find the right “WHY” questions and answers to create successful audience engagement.
The “WHERE” in the creative design process. Leveraging the latest technological advances in environmental design, the POET Design Team creates breathtaking, unique presentation spaces for it clients.
The “WHAT” in the creative design process. The POET Design Team leverages it extensive experience in the live entertainment field to create memorable content for it client’s audiences.
The “WHY” in a design is the foundation of any creation. “WHY” we are designing something in the first place? This answer requires a clear understanding of your market, your goals, and your vision.
POET Design seeks to answer these “WHY” questions in all of its designs as it directly affects the audience’s experien
POET Design helps our clients ask the right questions and answer the “WHY” clearly at the beginning of the project, clarifying focus, increasing impact, and reducing costs.
The “WHERE” is a critical element of live design. The focal environment (the content location) as well as the audience’s location relative to the content has substantial impact on messaging success.
The POET Design Team creates experiences to draw attention and create value for the targeted focal point, whether that be a car, a building, a venue, an experience or a concept. POET Design utilizes the “architainment” process in creating entertaining and engaging environments by integrating entertainment elements into existing architecture. Unique spaces are transformed into audience engagement venues increasing audience impact and return on experience (ROE).
POET Design uses the latest technologies in designing the “WHERE” for your project, including a deep understanding of the construction and operational phases of an experience event. The POET Design Team’s access to the latest technologies allows us to transform almost any environment to deliver customized experiences.
A critical core element of live design is designing content – the “WHAT”.
The POET Design Team has multiple design solutions from integrating existing live content into a program to custom designed, branded live content experiences.
A sample of some individual content design solutions include:
Q. What do you design?
A. Our focus is live design. We design everything from elements of live experiences (entertainment venues, lighting, video projection, costuming, sets, performance) through the complete live experience (entire shows and events).
Q. Do we have to use a complete design or can you design portions of a larger production.
A. We can participate in your production in different capacities and at different levels.
Q. What types of shows do you design?
A. We have designed special events, product launches, small-scale cabarets, experience entertainment, ambient entertainment, full-scale production shows, ice skating productions, magic shows, theatrical cirque spectaculars, pop shows, Broadway-style shows and many more. As entertainment is fluid, we are always seeking to design new ways to entertain your target audience.
Q. How does the POET Vertical help your design processes?
A. Our knowledge of and experience with the entertainment vertical allows us to design with the understanding of design impact on all entertainment departments, creating significant client savings.
Q. What does one of your designs generally cost?
A. It depends as we offer a range of design services from initial creative services through installation and operational creative services. Feel free to contact us with your anticipated design scope and our level of involvement in the project.
Q. How do we get started?
A. Just contact us through our information request form in the left hand side of the website and we will contact you shortly to get started.
Phone: +1 (954) 956 7681
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