In today’s world, it’s not enough just to have a website. Your website needs to give a good user experience for mobile since more and more people are browsing websites on their phone now. Both technical SEO and website optimization need to be performed in order to improve user experience. User experience is one of the factors that Google and other search engines use to determine website ranking and there has also been talk about the creation of a mobile-only index.
How Technical SEO and Website Optimization Blend Together
One of the main factors of website optimization, especially for mobile, is technical SEO. There are three areas of focus for technical website optimization: website speed, site architecture and structured data mark up.
Improving mobile site speed helps with the user experience of the website. There are a few ways to improve the speed of your pages:
- Accelerated Mobile Pages (AMP)
- Simple Templates
- No Redirects
- Browser Caching
AMP pages restrict code to help increase page loading speed. In addition to AMP, a simple template will help increase page speed. A normal page speed is under three seconds, and adding unnecessary elements to the page will cause it to load slower. Images can bring down the speed, so images need to be compressed in order to improve load times. Redirect chains should not be on your website if you want to increase loading times. If there are 404 errors, resolve these using 301 redirects. Adding browser caching to your website is simple in your HTTP header to make your site load faster. Without adding browser caching to your website, browser cache will begin to accumulate your website resources and the site will be slowed down.
The second part of your mobile technical SEO is site structure. You want users to be able to navigate to your pages easily and all pages need to be relevant. In order to do this, it’s a good idea to create silo content that not only helps make your content easier for the search engine, but also for the user. Within your silo content, you can use keyword relevant terms. Using breadcrumbs will help your website have a clearly hierarchy and help indicate where you want the user to go to reduce the number of clicks they have to make. The breadcrumbs should be used as a secondary navigation for large sites or ecommerce sites where there are a lot of pages and navigation can be confusing.
Structured data mark up will help Google interpret your on-page optimization and your content. There are different types of structured data mark up that that can be used, depending on the needs of the site, like star ratings and number of reviews. Google has resources for structured data markup in order to have this on a website.
Voice Search and Mobile Friendly Content
Having mobile friendly content is an important part of technical SEO and website optimization. In addition to optimizing your content for mobile, you may also want to think about voice search at the same time. In order to optimize for voice search, you will need content on your website that answers common search questions. An easy way to do this is to starting with the 5Ws. When coming up with search queries to create your content, keep in mind the conversational nature of voice searches. Take a look at your high performing pages in analytics and work on optimizing those first. Other pages that are good for mobile friendly content are Frequently Asked Questions, blog posts and other question pages.
Headlines are important for creating mobile friendly content. Headlines should be kept short and easy to read since a mobile screen is much smaller. Headlines should still be relevant to the content and a user should clearly understand what the content is about from the headline. In addition to a short headline, content will need to be made shorter in order to make it easier to read on a mobile device. Sometimes, a sneak peak can be used in order to answer the question for the user without having to scroll endlessly.
Types of Mobile Friendly Sites
Google recognizes there are different types of mobile configurations, responsive web design, dynamic serving and separate URLs. While each have their own benefits and drawbacks, it’s best to use responsive web design. Responsive website design will allow the desktop pages to be viewed in response to the screen size. This means you only have one website and Google and other crawlers only have to crawl once, which will make sure that your pages are indexed properly.
Even though mobile is important and you must make sure you website is optimized for mobile to stay in the game, it is still important to remember your desktop site and continue to work on SEO strategies that will benefit your overall strategy. Contact Poet Media for technical SEO and website optimization.