Every once in a while, businesses should take the time to evaluate the performance of their website. Most businesses want their websites to help them generate new business. Unfortunately, many businesses struggle to achieve this outcome with their website. If the performance of your website is lackluster, you should consider optimizing your website. Website optimization refers to making changes to your website to make it more appealing to your audience as well as search engines. During the process of optimizing your website for search engines, it is a good idea to take the fact that people are busier and more stressed than ever into account. Here is some information that will help you optimize your website in a multitasking era.
How to Optimize Your Website in a Multitasking Era
No matter how many research studies come out indicating that multitasking is not necessarily more effective than focusing on a single task at a time for most individuals, people will likely refuse to stop multitasking. In fact, multitasking is engrained in modern culture, and it has only become more pervasive thanks to the advent of mobile computing devices like smartphones and tablets. Another reason multitasking is becoming more common is that we are busier now than ever before. Many people see multitasking as a necessary tool to survive the 21st century. Multitasking is so common, particularly among the millennial generation, that many people are saying that we are currently in the era of multitasking.
Therefore, for website optimization, it is essential that you take the pervasiveness of multitasking into consideration. The following tips will help you optimize your website in a multitasking era so that you can improve the performance of your website.
1. Make Your Website Mobile-Friendly
As stated above, mobile computing devices have played a huge role in the advent of multitasking. People are using their phones all day long. For example, many people use their phones while doing chores and errands. Others use their phone while reading and watching TV. Unfortunately, some people even use their phones while driving. According to a recent study, people use their smartphones for four hours a day on average.
Therefore, it is in your best interest to make your website as mobile-friendly as possible. That way, if someone comes across your website while surfing the Internet on their smartphone while using the restroom, they won’t bounce off your website immediately. Not only should your website be mobile-friendly, but the content should also be mobile-friendly.
2. Publish Clear and Focused Content
In this multitasking era, people simply don’t have the time to read content that is thousands of words long. All of the content that you post should be clear and focused. Otherwise, you can expect users to simply click out of your website and look for other content that gets to the point faster. Not only are people busier nowadays, but people also have shorter attention spans. Therefore, you cannot afford to make your content long-winded.
According to many experts, the ideal length for a blog post or article is about 500 words. Of course, this doesn’t mean you should never post lengthier pieces, especially when it comes to more complicated topics. However, you should strive to say as much as possible in as few words as possible. Less is truly more in the game of website optimization.
3. Publish Different Types of Content
For most people, when they multitask, they are not able to focus their attention on each task as much as they could if they weren’t multitasking. Therefore, it is up to you to make adjustments to some of your content to make up for this fact. Instead of simply posting content in text form, you should consider publishing different types of content that don’t require your audience to focus as much. For example, every once in a while, you can post images, infographics, and videos. Another option that you have is using images to break up lengthier blog posts and articles. You may find that other types of content may be more successful than the blog posts and articles that you’re currently publishing.
One example of what this may look like is using an infographic to present facts about a certain topic rather than writing about the facts in an article. Chances are, the infographic will be more engaging and easier to read than an article for a multitasking user.
If you want to stay ahead of your competition, you need to optimize your website in a multitasking era while keeping current trends when it comes to human behavior in mind. Since multitasking is decidedly “in” for now, you should optimize your website with multitasking in mind. For more information about how to optimize your website in a multitasking era, don’t hesitate to contact us here at Poet Media.