When people think of search engine optimization, most imagine keywords, quality content, back linking, and social media posts. While of these things undoubtedly play a major role when it comes to SEO, people tend to neglect other aspects of SEO in favor of these elements of SEO. For example, many businesses pay little to no attention to technical SEO, even though this type of SEO can be a game-changer when it comes to ranking highly in search engines. If you’re interested in trying your hand at technical SEO, you should start by learning about title tags. Here is a brief guide to title tags for website optimization.
What Are Title Tags?
Chances are, the first question that popped up in your mind is “What are title tags?” A title tag is an HTML element that is responsible for specifying a web page’s title. When you search a keyword in Google or other search engines, the title tag is what appears search engine results pages. To be more specific, the title tag is the clickable headline for a result. Now that you know what title tags, you can probably see why title tags are so important when it comes to not just search engine optimization but also social sharing and usability.
If you want to optimize your website so that its pages rank highly in SERPs, you need to ensure that the title tag of every page is both concise and accurate. Here are a few tips that should help you do just that.
1. Optimal Length
When it comes to the length of your title tags, you want to consider two factors. The first factor that you want to consider is the attention span of your audience and the second factor that you want to consider is whether the title tag will be displayed properly.
People tend to have a very low attention span when it comes to using the Internet. Therefore, it is in your best interest to keep title tags as brief and concise as possible. Otherwise, you risk some users skipping over your web page in favor of other pages in SERPs.
You should also keep in mind that Google tends to display the first 50 to 60 characters of a web page’s title tag. Therefore, you should limit your title tags to 60 characters to maximize your chances of the title tags displaying properly in SERPs. Even if you limit your title tags to 60 characters, your title tags won’t display properly every time because character vary in terms of length and 600 pixels is the current max for Google’s display titles.
2. Use SEO Keywords, But Don’t Overdo It
You definitely want to use SEO keywords in your title tag, but you also don’t want to overdo it. Google’s algorithm won’t penalize your web pages for having long title tags. However, you may face a penalty if you start stuffing your title tags with many keywords. In general, you don’t want to use so many SEO keywords that it has a negative impact on the user experience. You shouldn’t use variations of the same keywords multiple times in a title tag. Users unsurprisingly have a hard time understanding title tags stuffed with keywords and search engines are able to understand variations of the same keyword. Therefore, you can expect to get penalized by Google’s algorithm if you overdo it when it comes to keywords.
3. Every Page Should Have a Unique Title Tag
Undoubtedly, it can be cumbersome to write a unique title tag for every single page on your website. However, it is completely worthwhile because unique title tags will indicate to search engines that your content is valuable and unique. Of course, unique title tags will help increase click-through rates. If you’re struggling to create unique title tags for hundreds or even thousands of pages, you can use CMS and code-based templates to help you craft title tags. These tools will help you craft unique and data-driven title tags for most pages on your website. Such tools are particularly helpful for eCommerce websites with thousands of product pages. You could create a template for title tags based on the product name, the brand name, and the product category.
Avoid default names like “New Page” and “Home” at all costs. Using default names may cause Google to mistakenly believe that you have duplicate content on your website or plagiarized content. Also, default names tend to decrease click-through rates because they lack context and description.
As you can see, title tags can have a major impact on the ranking of your web pages when it comes to search engines like Google. For more information about title tags for search engine optimization, don’t hesitate to contact us here at Poet Media.