Social media marketing and search engine optimization are considered two of the leading digital services in the world. Generally, both search engine optimization and social media marketing are aimed at boosting a website’s traffic. The website is often related to a specific brand or business, but this is not always the case. While both digital services are incredibly valuable, the vast majority of websites respond most well to search engine optimization traffic in comparison to SMM traffic.
However, if you want to increase your conversion rate and boost the rate at which you reach your goals, you should have a web optimization and content strategy that recognizes the small differences between SEO and SMM traffic. If you’re unsure of the difference between these two types of traffic, here is some information that should shed some light on the topic.
What Is the Purpose of SMM Traffic for a Typical Digital Marketing Strategy?
Due to the rise of social media, more and more businesses are recognizing the importance of incorporating social media in their digital marketing strategy. Unfortunately, a major mistake that many of these businesses make is not having a clear purpose or goal when doing so. This is often a result of businesses not distinguishing between the different purposes that social media and search engine optimization serve when it comes to digital marketing.
At face value, both social media marketing and search engine optimization have the aim of helping a website receive more traffic. The vast majority of businesses use conversion and traffic as two easy-to-track metrics that help them decide which digital strategy would be most effective for their needs. Most businesses decide that the results of SEO, which tend to be more long-term, are more valuable than social media marketing, which tends to offer traffic boosts that are short-term in nature.
While social media may not be ideal when it comes to generating steady traffic, its value is very apparent when it comes to brand building. Search engine optimization allows you to use specific keywords to optimize your content and overall website to represent your brand. However, the limitations of search engine optimization in comparison to social media marketing are also apparent.
Using social media platforms like Instagram, Facebook, and Twitter enable a business to rely on brand-based marketing to expand their operations. This usually leads to a rise in recognition and reach.
What Is the Difference Between SEO Traffic and SMM Traffic
Social media traffic differs from organic traffic in numerous ways. While some of these differences are insignificant, other differences could have major implications for your digital marketing campaign.
One of the main differences between the two types of traffic is the result of the way individuals use search engines in comparison to the way individuals engage and interact with social media platforms. Many individuals rely on search engines for research purposes. When an individual wants to learn more about a subject matter, service, or product, the first tool that they usually turn to is the search engine.
On the other hand, when it comes to social media, most users aren’t searching for a particular thing. Rather, individuals visit social media platforms primarily for socializing and entertainment. Therefore, social media is better when it comes to actively engaging individuals. Social media traffic is usually a result of the user’s interest in a certain piece of content. However, the traffic doesn’t indicate that the user has a long-term interest in the subject of the content. Social media traffic should primarily be associated with impulsive and fast decisions.
One factor that should help you make a decision between social media traffic and organic traffic is the type of products or services you’re selling. For example, if you’re selling products and services geared towards tech-savvy individuals, chances are you would want to focus on organic traffic. This is because someone who is tech-savvy will likely turn to the search engines to research different products or services. On the other hand, fashion-driven individuals would likely care more about brand recognition as well as their personal tastes. Therefore, for products or services that are geared towards fashion-driven individuals, you may want to place more of your focus on social media traffic.
Undoubtedly, there is a place for both social media marketing traffic and search engine optimization traffic in the digital marketing strategy of just about any business. However, if you want to be able to take full advantage of both types of traffic, you should know the intricate differences between the two types of traffic. That way, you will find it easier to incorporate both SMM traffic and SEO traffic in your digital marketing strategy in an effective manner. For more information about the difference between SEO and SMM traffic, don’t hesitate to contact us here at Poet Media.