Whether you like to include the occasional image to accompany your blog posts or you run an online ecommerce website, you should take the time to learn the basics of image optimization. Mastering image optimization, which is one of the most important aspects of website optimization, will help you build a successful website and attract a healthy readership. Here are five must know image optimization tips for your website.
Top Five Image Optimization Tips for Your Website
1. Use Plain English to Name the Images Descriptively
One of the image optimization tips that you should implement is naming your images descriptively. It’s tempting to take the easy route and simply keep the default file name assigned by the camera. However, these default names are usually not SEO-friendly. You should use good keywords to name your images to help your website rank well for search engines like Google.
Contrary to popular belief, search engines do not only search through the text on a web page for keywords. Search engines also look for keywords within the file names of images. If you use keyword-rich and descriptive file names for your images, you can expect users to stumble upon your website via Google Images.
2. Take Advantage of the Alt Tags
If a browser is not able to properly render an image, the browser displays the alt tags instead. Even if a browser is able to render an image, the user can hover over the image to read the alt tag text. You should take advantage of the alt tags to add more SEO value to your web page. Appropriate alt tags for all of your images will improve your website’s rankings in Google and other search engines. Alt tags are another way that you can associate good keywords with images. In fact, alt tags are arguably the best way to get the images on your website to show up in a Google Images search or regular web search.
3. Pick the Right Image Dimensions and Product Angles
If you’re selling products on your website, you should take multiple pictures of the product from different angles. For example, if you’re selling a vehicle, customers want to see more than just one picture of the vehicle. Some of the shots that you will want to include besides a front shot are the interior, hood, and rear shots.
Not only should you have the right product angles, but you should pick the right dimensions for the images. In general, larger pictures will make it easier for your users to see all the details, improving the user experience significantly. However, you shouldn’t make the images too large and you should be careful with how you go about providing the larger images. A good strategy is making the image small on the web page and allowing the user to click on the image to open it up in pop-up or a different web page.
4. Reduce the File Sizes of Your Images
Another one of the must know image optimization tips is reducing the file sizes of your images. On a desktop or laptop, most people wait about three seconds for a web page to load. On a mobile device, it takes about five seconds for a web page to load. Therefore, if your web page takes 15 seconds or longer to load, you can count on losing that user. Google and other search engines consider page load time when determining the rankings of different websites.
One way you can speed up the page load time is by reducing the size of your image files. You can open images in Adobe Photoshop and use the “Save for Web” feature. You will be able to adjust the image to choose a happy medium between file size and image quality.
5. Use the Right Image File Type
As you probably know, there are three types of image files: JPEG, GIF, and PNG. To make your website SEO-friendly, you should make sure that you use the right image file types for the right situations.
- JPEGs – For ecommerce websites, JPEGs are usually the best choice because they offer great quality and small file sizes.
- GIFs – Use GIFs for decorative images and thumbnails. Avoid GIFs for large images of products due to the large file size.
- PNGs – In most situations, PNGs are an excellent alternative to GIFs and JPEGs. Use PNG-8 over PNG-24 for product photos if you have the option.
Unfortunately, many webmasters neglect the images on their website when it comes to search engine optimization. However, the truth is that images can be just as important as text for the purposes of SEO. For more image optimization tips, don’t hesitate to contact us here at Poet Media.