Chances are, you’ve heard of the saying “Less is more.” Not only is this saying applicable to fashion and home design, but it is also relevant when it comes to web design. Whether you’re designing a website for a client or for your own purposes, you should strive to keep clutter to a minimum. The focus of your website should be the content, first and foremost. Minimalism is a great way of achieving this focus and ensuring that everyone is able to use your website. Here is some information about the basics of minimalist web design.
What Is the Site’s Purpose?
If you want to create a minimalist web design, the first thing that you should do is define the site’s purpose. Having a clear purpose from the very beginning of the process will help eliminate potential sources of confusion. For example, you may want to create a website to display your photographs to potential customers and clients, or you may want to sell TVs on your website. Write down your site’s purpose in one concise statement and use this to keep your website design on track.
As you design your website, don’t add any elements that won’t reinforce or complement the purpose of the website. Elements should not distract from the site’s purpose nor should you add elements simply to fill up empty space. For example, if you’re selling TVs on one website, there is no need to link to your photography portfolio website.
Think About the Little Things
Chances are, you’ve also heard the saying, “Don’t sweat the little things.” While this saying is applicable in many situations, it is not very applicable when it comes to minimalist web design. Every single detail of a minimalist web design is significant. Anything you remove from the web design is just as important as elements you choose to add. As you can imagine, any mistakes that you make will be magnified significantly with a minimalist web design. Every item that you place on a page should relate to the other elements.
Even the smallest of things should have purpose and be planned. Here are some of the little things that you should think about when it comes to minimalist web design:
One thing that should pay close attention to when it comes to minimalist web design is white space. The elements on a website need to be able to breathe. Even though the importance of white space may seem obvious to you, it may not be as obvious to your client. For example, your client may request that you add extra elements to areas with plenty of white space. A client may also request that you move an element like the navigation bar up to create additional room to add another element.
However, if you sacrifice white space, the site will be very cramped and it will become difficult for users to distinguish between different elements. The eyes need a break in order to distinguish between different areas.
Alignment is another important aspect to pay attention to when it comes to your site. If your site has a clean and simple design, it will be even more obvious to the user if the alignment is off. When designing your website, you should use a grid in order to keep everything neatly aligned. A grid will be able to help you every step of the process.
Once a user lands on your website, if they are unable to understand your message within a few seconds, they will likely click the “Back” button and go to another page. Therefore, you should pay attention to hierarchy to make the message of your website obvious to the user and to create a path. Hierarchy involves the use of different weights and sizes. Usually, you want the path to end with the call-to-action area.
How Much Color Is Too Much for Minimalist Web Design?
Part of creating a minimalist web design is not using an excessive amount of color. However, just because you want to create a website with a simple and clean design doesn’t mean you’re limited to just black and white. You only need to simplify your choices when it comes to color. You can use color splashes to add small amounts of color to your website. Your users will know that the areas with color are most important. You can use the color to create a path. Another option that you have is choosing one bold solid color in order to make a statement.
When it comes to minimalist web design, a little can truly go a long way. As long as you follow the tips discussed above, you should have no trouble creating a website with an effective yet clean and simple design. For more information about minimalist web design, feel free to contact us here at Poet Media.