Multilingual and multi-regional SEO involves working with large and complex websites. Therefore, if you’re entering the world of multilingual and multi-regional SEO, chances are you have plenty of experience when it comes to local SEO for websites. Here is some information about local SEO for multi-language websites.
What Are Multilingual SEO & Multi-regional SEO?
Multilingual SEO refers to the process of optimizing website content that has been translated to a number of different languages. On the other hand, multi-regional SEO that is optimized for different geographic regions.
It is typically considered a good idea to learn both of these strategies at the same time because there is a lot of overlap. They are also related to other online marketing strategies, such content strategy, conversion rate optimization, and pay per click.
First, Ask Yourself: Where Are You Targeting?
When it comes to SEO for multi-language websites, the first thing that you should determine is which regions you are targeting. Then, you need to determine which languages you need to make available to cater to these regions. This step will allow you to come up with a rough plan for the whole project.
Domain & URL Structure
You need to select your URL structure strategy and your domain after determining which regions and languages you will be targeting. It is often difficult to determine which regions and languages you will target page by page. Therefore, you should an URL structure to divide your website into different parts for easy geo-targeting. As long as you map out the right structure for location prior to beginning, completing the project will be easy.
One of the only things more difficult than local SEO is local SEO for multi-language websites. For more information about local SEO for multi-language websites, don’t hesitate to contact us here at Poet Media.