If you know anything about online marketing, chances are you’re aware of the importance of designing a website while keeping search engines like Google and Bing in mind. However, you may not have thought about the importance of also consider social media during the process of designing a website. Since the popularity of social media websites is constantly growing, you should design your new website by keeping social media optimization tactics and best website design practices in mind.
Here are a few tips that should help you design a website with social media in mind and achieve the best website design. These tips will help you come up with a web design that is socially focused.
Achieving the Best Website Design with Social Media in Mind
1. Include Social Sharing Buttons
The first thing that you should do is include social sharing buttons. You can position these buttons in the header or footer of your website for best website design. If you have the time, you should consider experimenting to identify the optimal position. You should have social sharing buttons on the home page of the website as well as the individual pages. Every piece of content that you publish on your website should include social sharing buttons to make the content as easy as possible to share for your readers. Make sure the social sharing buttons aren’t buried at the bottom of your articles and blog posts. Many website owners have experienced an influx of back links from social media websites after repositioning the social sharing buttons on their website.
2. Include Social Follow Buttons
Not only should you include social sharing buttons, but you should also include social follow buttons. In many cases, a potential customer will come across the products and services of a business and be interested, but not necessarily ready to buy. You should incorporate social follow buttons on the home page and individual pages of your website. Users who are interested can follow your business on social media. This will serve as a low-pressure way for visitors to keep in touch with your business until they’re ready to buy your products and services. The statuses and content you post on your social media profile will be a constant but not in-your-face reminder of your business and the products and services you offer. Including social follow buttons can be a great way to boost your sales in the long run.
3. Incorporate More Visual Content
In the past, text-only articles and blog posts were the norm. Today, visual content is more important than ever for achieving the best website design. Therefore, you should take the time to incorporate high quality visual content into the design of your website. While everyone knows they shouldn’t judge a book by its cover, many consumers consider a website’s design as one of the top criteria for determining a brand’s credibility. Quality visual content will help improve your business’s credibility and gain your website more exposure on social media websites.
Also, when you include visual content in your articles and blog posts, one of these images and videos will appear alongside a brief excerpt of the content when your users share your articles and blog posts on their social media accounts. These images and videos can help catch the eye of other social media users and encourage them to read your content.
4. Publish Content Regularly
You should be publishing content regularly regardless, as Google’s ranking algorithm values fresh content highly. Fresh content is also important when it comes to social media optimization. If your site is lacking when it comes to content, the best website design in the world won’t be able to increase social reactions. Therefore, you need to create a schedule for publishing content regularly if you want to generate substantial traffic from Facebook, Twitter, and social media. A blog is a great way to publish content on a regular basis. After all, the very nature of a blog encourages publishing content regularly.
As you can see, there are many things that you can do to design a website with social media in mind. For more information about how to design a website, don’t hesitate to contact us here at Poet Media.