Undoubtedly, voice search is one of the fastest growing forms of search. In May 2016, Google reported that a whopping 20 percent of its mobile queries consisted of voice searches. Voice chat is hands-free, faster, and it enables users to multi-task. Therefore, it should come to no one’s surprise that more and more people are jumping on the voice search bandwagon.
Another contributing factor to the growing popularity of voice chat is the significant improvements in terms of the reliability of voice chat. A few years ago, the error rate of voice chat was 20 percent. However, the current word error rate for speech recognition is just eight percent. This represents a huge improvement in reliability within just a few years.
According to Googler Behshad Behzadi, voice search is the future. He envisions a future where search is able to not just recognize but also understand voice by interpreting the context and meaning behind the natural phrases used. Google hopes to turn voice search into a mobile assistant that helps users with their daily lives.
Voice Search Better Than Ever
Most people don’t speak the same way that they write. This is especially true in the context of search queries. Fortunately, voice recognition programs like Google Now, Cortana, and Siri are becoming more and more refined. Here are some of the current capabilities of voice search:
1. Spelling Queries/Corrections
If you voice search the phrase “flower” but get search results about flour, you will be able to clarify, “F-L-O-W-E-R,” and get the right search results.
2. Previous Voice Searches
If you ask “Who is Johnny Depp?” and then say “Who did he marry,” Google will be able to interpret “he” as Johnny Depp based on the previous search.
If you are at a convenience store and ask, “How far is home from the convenience store?” Google will be able to understand that convenience store refers to where you are currently located.
4. On-Screen Context
Google’s recognition software will also take what’s currently on your screen into account when returning results for your voice search. For example, if you’re looking at Kim Kardashian’s Wikipedia page, you can voice search for pictures of “Kim” and you will see images of Kim Kardashian.
Are Short Tail Keywords a Thing of the Past?
Conversational search and context are becoming increasingly important as voice search technology improves and changes. As you can imagine, this will have major implications when it comes to search engine optimization. Strategies that take voice search into consideration need to be implemented for websites. In fact, voice search optimization is quickly becoming the future of search engine optimization. This makes it even more important to publish quality content that possesses a conversational tone.
It is also important to realize that many people use voice search and text search for different reasons. In general, a person who performs a text search is willing to do a little digging to find their answer. On the other hand, the person who performs a voice search is usually going to want quick and easy answers. When it comes to website optimization, it is important to cater to both types of people.
Voice Search Optimization Strategies
Here are some voice search optimization strategies that you should implement:
1. Use Long Tail Keywords
While short tail keywords will probably always exist, long tail keywords are quickly becoming far more relevant. Taking into consideration the natural phrases people usually use when speaking, long tail keywords will be more important for voice searches. Therefore, content should be optimized with long tail keywords.
2. Use Schema Markup to Provide Context
All website owners should learn the basics of schema markup and take advantage of it. Schema markup is an HTML markup that helps search engines comprehend the context of your website’s content. This will improve your website’s ranking in normal searches and voice searches.
3. Add a Page for FAQs
Voice searchers usually start their questions with “Who,” “What,” “Where,” “When,” “Why,” and “How.” Therefore, you should create a page on your website for frequently asked questions and answer them. Start every question with one of these adverbs and answer the questions in a conversational manner.
4. Conduct Keyword Research for Conversational Queries
You should use keyword research tools to conduct keyword research for conversational queries. These tools will help you identify the ideal long tail keywords for your content.
A few years ago, many people viewed voice search as nothing more than a gimmick. However, thanks to major improvements in accuracy and reliability, more and more people are turning to voice search to answer the questions they have while living their lives on a day-to-day basis. For more information about the future of voice search, don’t hesitate to contact us here at Poet Media.