If you already know a thing or two about online marketing, chances are you already know about the importance of search engine optimization (SEO) and SEO website management. In fact, you may have already optimized your website’s content with carefully selected keywords, established quality back links for your website, and incorporated social media buttons in your site’s header and footer. However, what you may not be fully aware of is that search engine optimization is an ongoing effort.
You will need to continue putting in effort if you want to continue to reap the benefits of search engine optimization and maintain your website’s high ranking in Google’s search results. When it comes to search engine optimization, you definitely get what you put in. Here is some information about the basics of SEO website management.
SEO Website Management: How to Run a Website
1. Update Your Website Regularly
The first thing that you should do is create a schedule for updating your website regularly. While this tip may sound obvious, many Internet marketers fail to put it into effect. Google’s ranking algorithm takes into consideration both the quality of the content as well as the freshness. Therefore, you want to keep your website as current as possible to maintain its high ranking in the search results.
If some of the content you have on your website was published years ago, chances are a lot of this content consists of “text only” articles and blog posts, which are outdated. These articles and blog posts can hurt your site’s ranking. Therefore, you should go back to these articles and blog posts and add images and videos to update the content. Not only will this help you maintain your site’s ranking, but it will also improve the experience of visitors.
You should also make improvements to your brand’s visual appeal. Improve the layout of your website to make a more positive impression on new users and reduce bounce rates. A significantly lower bounce rate will do wonders for your website’s ranking.
2. Speed Up Your Website
The next thing that you should do is make improvements to the speed of your website. Speed is a major ranking factor when it comes to Google search. Unfortunately, there are still many websites out there that load slowly. There are also some websites that load quickly on a desktop, and slowly on mobile devices. Since the majority of searches take place on mobile, your website should load quickly on mobile devices.
Keep in mind that millions of articles and blog posts are published every day. Therefore, if your website doesn’t load quickly, chances are, your visitors will have another option to resort to.
Google recommends that website owners get their page load time to about one second for mobile devices. Even if you are not unable to get your website to load that fast for whatever reason, you should still try to shave as many seconds off your page load time as possible to reduce bounce rates. Some things you can do to speed up your website include compressing images on your website, switching to a faster hosting service, and using a CDN to increase download speeds.
3. Establish More Quality Back Links
A huge mistake that many online marketers make when it comes to SEO website management is focusing on the quantity of back links rather than the quality. If you’re already highly ranked when it comes to a certain keyword, you don’t need to establish a significant number of back links. Google’s algorithm is able to determine whether a website is gaining back links at a reasonable pace. Your website may be flagged if it is gaining back links at an unrealistic pace. This can ultimately get your website banned from Google’s search engine.
One thing that many online marketers don’t know is that the rankings for their website can also drop if most of the back links lead to just one article. Google wants websites to have quality content across the board.
To maintain your ranking for a keyword, you should make use of inbound links. Establishing inbound links will help add diversity to your bank link profile and increase your website’s authority from the perspective of Google.
SEO website management is essential if you want to maintain the high ranking you’ve established for your website for a certain keyword. If you have no idea where to get started when it comes to SEO website management, you should consider trying the tips discussed above. For more information about SEO website management and its importance, don’t hesitate to contact us here at Poet Media.