Google’s search engine ranking pages (SERPs) change every single day. Most of the time, these changes are fairly minor. However, in some cases, these changes can be significant. Changes to Google’s SERPs are typically the result of your actions, the actions of your competitors, or updates to Google’s algorithm. Believe it or not, the Google algorithm and SEO changes every day.
In response to competition and the volatile nature of Google’s SERPs, website owners are constantly trying to change the rankings of their domains. Website owners are always looking for new keywords, developing new back links, and creating new strategies. However, it is incredibly easy for Google’s algorithm to put a wedge in a website owner’s strategy. Here are a few tips that will help you stay on top of Google algorithm changes.
How to Stay on Top of Google Algorithm and SEO Changes
Content Is King
Chances are, you have heard of the saying “Content is king.” While this may sound cliche, this saying is 100 percent accurate when it comes to Google and other major search engines.
The daily changes to the Google algorithm and SEO are intended to make the search results more relevant. Therefore, you simply cannot afford to post low-quality or thin content on your websites. While you may be able to temporarily achieve a high position in Google’s SERPs, eventually you will be impacted by the Google algorithm and SEO if you don’t have quality content on your website. Therefore, one of the best things that you can do to stay on top of Google algorithm and SEO changes is remain dedicated to publishing the best content you possibly can.
Avoid Aggressive Ads
While Google doesn’t mind advertisements on websites, you should avoid aggressive or spammy advertisements at all costs. At the end of the day, Google is focused on bettering the experience of the user. The vast majority of advertisements detract from the experience of the user, but it is up to you to control the extent of the negative impact.
Aggressive advertisements will lead many users to immediately click out of your website, causing your bounce rate to skyrocket. Google’s robots are able to detect the bounce rate of your website and change its ranking accordingly.
Focus on User Experience
Poor user experience will also make it difficult for you to adjust to changes to the Google algorithm and SEO. As stated above, Google’s main goal is to improve user experience. Therefore, it is essential that you make changes to your website to ensure user experience is optimal.
Some things that you can do include making sure your website displays properly on mobile devices and ensuring the navigation bar is reasonably positioned. Your website should be secure and fast if you want to have any hope of making it on the front page. Many of these changes are small enough, but can have a major impact on the experience of the user.
Use Online Tools
There are many tools on the Internet that were created to help users track changes in SERPs. Believe it or not, these tools have been on the market for a while now. This is because daily changes to Google’s algorithm aren’t a new phenomenon. However, a side effect of there being many older tools on the market is that not all of these tools accurately keep track of the latest trends.
Some popular examples of tools include the SEMrush Sensor and the Mozcast. The Mozcast calculates its score one day late. Therefore, marketers who use this tool won’t be able to see the changes until about 24 hours after the update. While this may not sound significant, for some marketers, this is too slow because it doesn’t allow them to react to changes quickly enough.
The SEMrush Sensor has different scores for mobile and desktop, which is helpful because mobile users are making up a larger and larger percentage of all users with each day that passes. The SEMrush Sensor reports on changes in SERP features, including algorithm updates that are unconfirmed. This tool will also provide you with a personal score, which will tell you the SERP changes for the keywords you’re targeting. This tool has revealed that changes to Google’s algorithm are becoming more and more significant. As a result, many websites are losing their top 10 positions to other websites.
If you want your website to survive, it is essential that you stay on top of Google algorithms and SEO. Chances are, your competitors are paying close attention to SERP changes and are just waiting for the opportunity to swoop in and make adjustments so that the changes impact the ranking of their websites in their favor. Fortunately, as long as you follow the tips discussed above, you shouldn’t have too difficult of a time staying on top of Google’s daily changes to SERPs. For more information, don’t hesitate to contact us here at Poet Media.