For the vast majority of businesses, the Google search engine is the cheapest, fastest, and best source of traffic. While you may already know this, chances are you don’t know why your website ranks below that of your competitors. After all, if you did know the reason, your website would be on the first page of the search results for your chosen keywords. There are many possible reasons why you aren’t achieving the results you want when it comes to your website. Fortunately, this article will provide you with technical SEO tips that will help you achieve your goals.
Some possible issues include a lack of quality backlinks, weak search engine optimization, or the existence of too much competition. However, one ranking factor that many businesses overlook is the technical SEO structure of the website.
Technical SEO refers to all the factors that have an effect on your website’s performance and the relationship that your website has with search engine spiders. If a website has a strong foundation when it comes to technical SEO, it makes it much easier for search engine spiders to crawl as well as index the content. A good technical SEO foundation also provides visitors with a better user experience.
Over the last few years or so, user experience and website performance have become the most important factors in Google’s algorithms for search engine ranking. Therefore, it is essential that you focus on having a strong technical SEO foundation so that your website can rank close to the top of the search results for the keywords you’re using to optimize your content. Here are a few technical SEO tips that should help you improve the ranking of your website.
Top Four Technical SEO Tips
Is There Duplicate Content on Your Website?
Chances are, you’re already aware of the importance of not having copied content on your website. Google, as well as most search engines, punish websites that copy content. However, even if you don’t have plagiarized content on your website, it is still possible to lose traffic if you have duplicate content on your website. In general, the most common cause of duplicate content is the same meta description being used on multiple pages of a websites. Fortunately, this issue is fairly simple to resolve.
If you’re not certain whether you have duplicate content on your website, you can head to your Search Console account under Google Webmaster Tools. Therefore, you will be able to search for the appearance of duplicate meta descriptions.
Do You Have a Good Hosting Service for Your Website?
One great way to have strong technical SEO is hosting your website on secure servers. If you don’t have a good hosting service for your website, just about all of the performance measures will suffer. Even though you may save money by going with an inferior hosting service, at the end of the day, your website will not rank as well as it could. Also, many have had their website hacked because they chose to stick with a bad hosting service.
Also, Google’s algorithms pay attention to factors related to the quality of a hosting service. Your website’s rankings in Google’s search results will suffer if your hosting servers tend to go down every other day for long periods of time. Google blacklists websites that are affected by malware or otherwise hacked. Therefore, this gives businesses a major incentive to stick with secure hosting services.
Improve Responsiveness to Boost Your Website’s Ranking
Google values providing searchers with a top-notch user experience. This is why Google’s algorithm punishes poorly optimized and slow websites so harshly.
To boost your website’s ranking, you should focus on improving your website’s Time to First Byte (TTFB). This refers to the average time it takes your website to load the first byte of data. You can use Google’s Page Speed Tool to evaluate the TTFB of your website. You can improve the TTFB by removing unnecessary plugins and files from your servers, using a content delivery network, and using image compression tools to optimize your images.
Is Your Website Theme Responsive?
As you probably know, mobile users comprise a large proportion of all users on the Internet. Therefore, if your website isn’t mobile-friendly, you’re probably not getting as many visitors as you could. Google’s algorithms give preferences to websites that are mobile-friendly in its search results. However, you should keep in mind that “mobile-friendly” doesn’t just mean accessible from mobile devices. A mobile-friendly website will have a website theme that adjusts itself to account for the different dimensions of devices.
As you follow these technical SEO tips, you should see some improvements when it comes to your website’s ranking. While the improvements may not be immediate, with time, you will likely see positive changes as a result of heeding these tips. For more information about how you can take advantage of technical SEO to boost your website’s ranking, don’t hesitate to contact us here at Poet Media.