The importance of local SEO directories cannot be overlooked. Did you know that 60 percent of adults in America use a mobile device to search for information related to a local product they are interested in? 50 percent of searchers on mobile devices conduct their searches to find information on local businesses. And while many people who work in marketing understand the depths and importance of SEO, for those who work in other career fields, this topic can be a bit confusing, especially when it comes to local SEO directories and local search.
Understanding the various aspects of SEO — keywords, authoritative establishment, etc. — is essential to being able to incorporate them into a local SEO marketing agenda. For now, let’s take a look at the importance of local directories and how they fit into an SEO plan.
The Basics of Directory Listings
Have you ever been in need of a service or product and looked in a phonmarketinge book to find information about a business that can meet your needs? A phonebook is a directory. Directories are meant to serve as a platform of valuable contact information for consumers, helping them identify businesses that can meet their needs and preferences. In the online world, there are millions of directories, and when you submit your contact information to them, this helps online consumers find your business when they are searching for products and services relevant to the ones your company is selling. There are three key pieces of information found in online directories, including businesses’ names, phone numbers, and address. For some businesses, the address will be a postal address. For others, it may be a web address, and for many of them, it will be both a postal address and an online web address.
There are many online directories that will allow you to post your business’ information along with photos and other important pieces of information, including your business hours, the types of payment you accept, and even one or more photos. Adding as much information as possible to your listing in these directories is of the utmost value because the more information you provide to consumers, the more likely they are to contact you or visit your place of business to make a purchase.
Are there different types of directories?
The length of time that your business listing will remain active in a directory depends on the directory you submit it to. Some directories allow you to submit your information for free of charge and it will remain on them for as long as the directories themselves remain active. Others, however, require you to pay for your submissions, with ongoing payments required for your active listing. It is important to keep in mind that there are several main directories that you want your business listed under, such as Google and Yahoo. Submitting your company information to other directories is essential to boosting your brand awareness, but as you go about deciding which directories to list the information in, make sure you always take into account the local SEO impact the listings will have.
What are the most beneficial local SEO directories?
Yes, there are certain directories that will be more beneficial than others in regards to local SEO benefits. Here is a list of nine directories that you should make sure you list your business in:
- Angie’s List
- The Better Business Bureau
- Merchant Circle
- City Search
- Google My Business
How do local SEO directories benefit your local and national SEO efforts?
Even though no two directories are exactly the same, submitting your information to them will help improve your search engine rankings as well as increase customer trust and improve customer loyalty. One of the main ways that directories help boost your local efforts is that they allow for customer reviews to be given, which is essential for increasing your company’s reputation. Do keep in mind, though, that you will want to be careful in regards to the directories that you submit your information to. You want to make sure the directories are being monitored and that not just anyone can submit information to them. Directories that are open for any and all submissions tend to include a lot of spam, and you don’t want your listing mixed in with listings that are promoting spam.
33 percent of searches made on smartphones are conducted right before a person visited a store to make a purchase. This means your business needs to have high search engine rankings so that customers are fully aware of how you can meet their needs. One of the best ways to do this is by submitting your information to online directories. Contact POET Media to learn more about online directory listings and their benefits for local SEO.