Search optimization has become incredibly intricate and dynamic within the last few years. This field is still evolving quickly, largely due to the influence of Google. Believe it or not, Google’s ranking algorithm changes every single day. Therefore, as you can imagine, it can difficult for online marketers to keep up with changes in this ranking algorithm. One way that marketers can improve their chances at success with search optimization is by focusing on important local SEO ranking factors. Here are some of the most important local SEO ranking factors.
1. Local SEO Ranking and Content Quality
Even if you’re new to the world of search optimization, chances are you’ve heard of the phrase “Content is king.” In the eyes of Google, high-ranking content is relevant to the visitor and in-depth. The content should cover a fairly broad scope of the subject. The content must offer value to the user. Not only should content consist of text, but it should be accompanied by visuals. When it comes to local SEO, you should focus on quality over quantity. Essentially, it is better to publish high-quality content twice a week than to publish low-quality content every day. Focus on value rather than word count. However, you should also keep in mind that combining quality and quantity is the best scenario.
A common question that many marketers have is “What is the optimal word count for an article?” The best answer is that it varies depending on the subject. In general, content that is longer and more comprehensive tends to achieve higher rankings. Studies have shown that there is a positive correlation between Google search rankings and content length.
Undoubtedly, one of the most important local SEO ranking factors is backlinks. The more backlinks you have from high-ranking domains, the more likely you will succeed in ranking well for popular keywords. Online marketers need to monitor their backlink profiles carefully. This is especially true nowadays because Google has put more effort into filtering out websites that possess low-quality backlink profiles.
3. Mobile First
Recently, Google announced a new development in their ranking algorithm. The new development was called mobile-first indexing. This new development meant that the compatibility of a website with mobile would have a direct impact on search results. In the past, web designers created the desktop version first and then the mobile version later. However, mobile usage is predominant today. Therefore, it is in the best interest of marketers to prioritize mobile versions over desktop versions to offer a better user experience and rank higher in Google’s search results.
The mobile-first approach of Google has already had a major impact on search results, particularly pertaining to local results. Users now get results that are more relevant to their current locations. Geo-location appears to be having an impact on local search queries on desktops as well.
4. Page Speed
Due to Google’s mobile-first indexing approach, page speed is even more important now than ever before. Websites that have a slow page speed will have a more difficult time ranking in the top results. The purpose of Google by releasing these updates is to provide search results that offer the best user experience to users.
5. Schema Code
As you know, local SEO is all the rage nowadays. Accordingly, schema markup code is one of the most important SEO ranking factors in general. Schema markup code refers to any code that you have on your website to aid search engines in returning better and more relevant results to users. Rich snippets are an example of schema markup. Schema markup code allows search engines to better understand phone numbers, addresses, reviews, phone numbers, recipes, and more. Implementing a well thought out schema that is site-wide is a good move, especially for local businesses.
6. Branded Searches
Branded searches are another important local SEO ranking factors. A branded search refers to keywords that a user may use to look up a company. For example, a user may enter “Macys” to look up the company Macy’s. As you can see, branded searches include misspellings for the company name The more traffic that your website receives from branded searches, the higher your website will rank in the search results. Receiving traffic from social sites like Facebook, Quora, Reddit, and Pinterest will also have a positive impact on search rankings. Of course, websites need more than a solid presence on social media websites to receive a healthy and consistent flow of organic traffic.
7. Domain Power
While domains aren’t as powerful as they were before when it comes to organic search visibility, they still have a major impact. Domain age and exact-match domains are two things that you should strive for to enjoy the benefits of domain power.
As you can see, there are many ranking factors that are incredibly important when it comes to local SEO. For more information about the most important local SEO ranking factors, don’t hesitate to contact us here at Poet Media.