If you have been wanting to market your business online, there are several factors that you will want to incorporate into your marketing strategy. And while you have likely heard of search engine optimization (SEO), you need to realize that there are different types of SEO. Traditional SEO used to be quite effective, but now local SEO has proven itself to be of even greater value. Let’s take a look at how local SEO differs from regular SEO.
Understanding How Local SEO Differs from Regular SEO
What is SEO?
Definition of SEO: search engine optimization takes place when the quality of content is optimized so that it increases traffic to a specific site.
To keep it simple, SEO is complex and there’s no way to go around it when it comes to online marketing. Consumers are turning more and more to the Internet on a daily basis to help them with their purchasing decisions. As you use SEO within your marketing agenda, you will find you are better able to meet consumers’ needs, thus increasing your customer count as well as your sales revenue. As with any type of marketing campaign, your SEO strategies need to be tailored to your individual company. If you sell products on a local basis, you must make sure you use local SEO to reach your target audience. Keep in mind, though, that regular SEO and local SEO are two entirely different processes, yet in some ways, they do have their similarities.
A Close Look at Local SEO
When content is optimized so that it attracts the attention of local users, this is known as local SEO. The outcome of local SEO is that it increases search engine visibility for a company that sells products/services in a specific local area. For companies that offer their products to various local areas, different local SEO strategies will need to be implemented for each local area they are selling their products to.
Why has local SEO become so popular?
An increase in the popularity of local SEO has taken place mainly because there has been an increase in mobile phone usage. Search engines are able to use the location of a user via their mobile phone and then provide more accurate search results. Search engines are also getting better at using local keyword intent to provide better search results. For example, if a person were to search “coney island” from a location in Denver, then it is most likely the user is searching for a diner. However, if the same search were made from a location in New York, then the user is obviously wanting to access information or directions to the place Coney Island.
How local SEO differs from regular SEO is more about location than the keyword itself. Because of this, customer reviews are paramount to local SEO practices. This is why companies will want to make sure they constantly review their online reviews and do everything they can to counteract any negative reviews. Did you know that 70 percent of online users use reviews to help them make a purchasing decision? With this in mind, businesses must aim to be both authoritative and trustworthy with the content they provide, but they should also incorporate strategic local SEO practices that are centered around positive reviews.
What is Regular SEO?
With regular SEO, visibility of a company’s website is increased on a national or global level. If a company is selling products on a national or global basis, then local SEO doesn’t have to be such a prime focus of a marketing agenda. It should be noted, however, that location still plays a part in regular SEO results; this especially applies to companies that have physical locations in more than one area. For example, if a company has three locations located throughout the state of Idaho and a user conducts a search for the company, then the closest company location will be the first to appear on the search results page.
When your company is conducting keyword research, it is imperative that you check to see if any local results are appearing. If they aren’t, then you need to use strategies that position your company at a local SEO advantage. Extensive research will go a long way in helping you discover which search terms will best boost your search engine rankings. As far as local SEO, listing your company in referral and directory sites will also prove to be of the utmost help. Remember, if terms related to your company have both general and localized meanings, then local optimization will be a better starting point. Then, once you have achieved a positive local position, you can then go on to incorporate more regular SEO strategies into your online marketing agenda.
Contact POET Media today to learn more about how local SEO differs from regular SEO.