As you know, when it comes to the web, content is truly king. Therefore, the goal of every content marketer should be to produce and publish quality content on a regular basis. However, unfortunately, many people have a narrow view of what quality content looks like. These people typically imagine articles, blog posts, videos, images, and other text- and visual-based content. While these forms of content are certainly popular and have great potential to be effective, it is important not to neglect other forms of content such as content marketing and podcasting.
Audio is one of the most neglected forms of content, despite being at least as effective as other forms of content. Podcasts, in particular, are incredibly effective when it comes to building a platform and reaching an audience. Here is some information about the power of content marketing and podcasting.
The Power of Content Marketing and Podcasting
According to Salesforce, podcast popularity is on the rise among both men and women. Millions of people in the United States watch podcasts on a daily basis. Downloads of podcasts in the United States and other countries like the United Kingdom are reaching record numbers. Experts believe that the popularity of podcasts will only continue to increasing in the next few years. Therefore, it is in the best interest of content marketers to jump on the podcast bandwagon, as this trend is almost definitely here to stay.
However, you should keep in mind that it’s not enough to simply create podcasts. You need to have a strategy in mind terms of how you can use podcasts as a medium to effectively get a message across to your target audience.
What Is A Podcast?
Even though the popularity of podcasts is growing day by day, not everyone is familiar with podcasts as a form of content. A podcast refers to an audio file similar to the style of the radio that users can download online and listen to as an MP3. One of the main reasons for the growing popularity of the podcast is its convenience. Many people download podcasts online and listen to the podcasts while driving to and from work.
Most of the time, podcasts are released episode by episode and can be listened to on a mobile device, computer, tablet, or a portable media device.
Podcasts usually star an individual or a group of people discussing a certain topic of interest or current events and news. Sometimes, podcasts are simply a recording of an online radio show so that users can listen to the radio show after it aired.
The Power of Podcasts
Many people are realizing the power of podcasts. As a result, more and more podcasts are being published on the Internet with each passing day. However, since podcasts are still a relatively new form of content, podcasts are a great way to stand out among a sea of competition within your industry. Some of the advantages of podcasts as a form of content include the following:
- Offers quality content in a unique format
- Distinguishes your business from your competitors
- Helps build loyalty from your customers
- Creates rapport between you and your customers
- Offers a convenient and portable way to digest content
- Enhances brand awareness and identity
- Serves as a platform to talk about relevant news and industry topics
- Attracts attention to your messages and your brand
Due to the many advantages of podcasts in a number of areas, it’s easy to see why many businesses are jumping head-first into the world of podcasts. As long as you invest a lot of time into making quality podcasts, you can expect the content to be very effective when it comes to improving your marketing campaigns and improving the results of organic search. Therefore, if you currently aren’t using podcasts, you should think about incorporating them into your upcoming marketing strategy.
How Do Podcasts Rank in the Search Engines?
One common question that many people have is how do podcasts rank in the search engines. Overall, the more podcasts you release, the more likely your podcasts in Google and other search results. Search engines are not able to read audio content. However, there are certain tactics that you can use to get podcasts to appear in search results.
For example, you can create optimized and targeted page URL and title for every episode. You should also create short text introduction that users can read before they listen to or download the content. You can include relevant key themes and keywords in the introduction to be picked up by Google’s crawlers.