Undoubtedly, Google is the most popular search engine in the world. In fact, more than 1.17 billion people use Google to find information on the Internet. However, Google is far more than simply a search engine. Google offers a large variety of different tools that can be of major use to marketers. Best of all, the vast majority of these content marketing tools are completely free.
Top 5 Google Content Marketing Tools
1) Google My Business
One tool that all content marketers should use is Google My Business, which used to be called Google Places. Believe it or not, content marketers can use Google My Business to score free advertising on Google’s search engine.
If you have a business, all you need to do is claim your listing on Google My Business. Once you do this, your business will be featured in Google’s search results along with Google Maps for relevant local searches conducted by users. For example, if you have a Mexican restaurant, your restaurant’s website may show up in the search results if someone searches the keyword “mexican restaurant, boston.” This is similar to Google AdWords. The main difference is that you don’t have to pay for your position in the local results.
Claiming a Google My Business listing is incredibly easy, so you should do so as soon as possible. Google will walk you through the entire process of properly setting up your listing. Also, a Google+ Page will be automatically set up for your business along with the Google My Business listing.
2) Google+ Business Pages
Since Google +1s aren’t included in search results and Google Authorship no longer exists, many individuals are uncertain when it comes to the importance of maintaining a Google+ Business Page that is active. However, since Google is incredibly massive and has a major influence, it is a good idea for all businesses to take the safe route and create a Google+ Page. You don’t have to update the Google+ Page every single day. Fortunately, the process of creating a Google+ business page is also easy.
In fact, if your business is local, you will automatically have a Google+ Page for your business when you claim your Google My Business listing. The Google My Business linking will link to the Google+ Page of your business. Therefore, you should take the time to ensure your business’ Google+ Page is top-notch.
If you know your audience is very engaged with Google+, you should consider adding a Google +1 share button to your site. Add the Google +1 share button to articles and blog posts on your site as well. Google’s algorithm heavily relies on social signals to determine rankings. Therefore, you want to make it easy for your visitors to share your content on Google+. The more often your visitors share your content on Google+, the better your content will rank in Google’s search engine.
3) Google AdWords
You should consider using Google AdWords if you want to get a jumpstart when it comes to your organic traffic efforts. If you’ve never used this tool before, Google Adwords is the pay-per-click (PPC) product of Google. The way that it works is that you create advertisements that are target keywords related to your content and business. The ads will then appear next to or above the organic search results when people enter these keywords in Google’s search engine. How much your advertisements cost will depend on how competitive your keywords are. However, you should keep in mind that you will only pay if a visitor actually clicks on the advertisement. Therefore, you can feel more confident that you will get your money’s worth.
4) Google Webmaster Tools
As a business owner, it is essential that you constantly evaluate your website so that you know how well that it’s doing. One easy way that you can do this is by setting up a Google Webmaster Tools account. This account will provide you with reg flags whenever there is a factor present that could prevent your website from ranking well in the search results. Google Webmaster Tools will also help you analyze the search traffic that you’re already receiving so that you can know exactly how your visitors are coming across your website.
5) Google AdWords Keyword Planner
If you want to boost the organic SEO that you’re receiving, it is essential that you do keyword research beforehand. Keyword research will help you figure out which keywords you should target as you’re creating website and blog content. You will then be able to use these keywords to optimize your website and blog content. One tool that you can use to find the best keywords for your business is the Google AdWords Keyword planner. While this tool is intended to help you plan your campaign for AdWords, you can also use it to plan your keywords for your content marketing campaign. Just keep in mind that you will need to have an AdWords account to take advantage of the Keyword Planner, but you need to buy any advertisements.
As you can see, Google offers many content marketing tools that will help you on the track for success. For more information about the content marketing tools offered by Google, don’t hesitate to contact us here at Poet Media.