Content marketing refers to any technique that involves creating quality content to attract and maintain a healthy audience. For most businesses, the ultimate objective of content marketing is to increase profits. While more and more businesses are becoming aware of the merits of content marketing, there are still many myths and misconceptions floating around about content marketing as a practice. Here are a few of the most common content marketing myths.
Four Content Marketing Myths to Bust
1. Quantity Is Everything
Many people who are new to content marketing tend to harbor the misconception that quantity is everything. However, more is not always better when it comes to most things, and content marketing is no exception to this rule. While you should certainly strive to produce as much content as possible, you should never sacrifice the quality of your content for quantity. Don’t make the mistake of churning out articles and blog posts just to fill up your website or blog with content as quickly as possible.
Before you write content, it is essential that you understand your audience. Don’t publish any content that doesn’t address a need or want for your audience. It’s better to pour your time into producing a few articles and blog posts that are truly helpful to your audience rather than hundreds of pieces that are useless to your target audience.
One way that you can make the few quality pieces that you produce go farther is by focusing on distribution. It’s not enough to just send out a mass email or publish a quick post on Facebook. You should optimize the content for search engine optimization and try multiple channels to determine which ones work best for your goals. Not only should you publish content on your own blog or website, but you should also consider publishing your pieces as guest blog posts or articles. Guest content will help you boost exposure.
Finally, you shouldn’t be afraid to repurpose quality content. For example, you can turn an eBook into a series of blog posts or updates on social media. You could also turn an infographic into a video or podcast.
2. Content Marketing Is Only Relevant Online
Another misconception that many people harbor is that content marketing only pertains to the Internet. While the vast majority of content marketing lives on the Internet in the form of articles, blog posts, videos, and white papers, content marketing can also exist off the Internet. In fact, it is in the best interest of all businesses to implement content marketing tactics both online and offline. Content marketing can be relevant when it comes to more traditional marketing campaigns like print and television advertisements.
3. Content Marketing Is Inexpensive
Many people are initially incredibly excited about content marketing because they mistakenly believe that content marketing is inexpensive. While content marketing is not so pricey when you take into consideration the value it has the potential to offer, it is by no means inexpensive. Just as with all things in life, you get what you pay for when it comes to content marketing. If you’re paying very little for content marketing, you can expect to get very little out of it. You should expect to commit resources and money to content marketing on an ongoing basis.
However, you can rest assured that in spite of the great value that content marketing can offer, it is certainly not one of the most expensive options. In many cases, businesses spend more on PPC than content marketing and still end up getting more value from the latter.
4. Content Marketing Is Just a Trend
One of the most common content marketing myths is that content marketing is just a trend. While it’s reasonable to think that people will stop using the term “content marketing” at some point, there is plenty of evidence that suggests that the main gist of content marketing is here to stay. According to Google Trends, more people than ever before are using the term “content marketing.”
Since Google’s algorithm heavily values quality content, there is still a significant need for content marketing. Many experts believe that content marketing will become so entrenched that it will simply be referred to as “marketing” and not “content marketing.” The need for quality content is not going away anytime soon, and companies will only truly thrive by embracing content marketing rather than sweeping it under the rug in favor of more traditional marketing tactics like PPC.
As you can see, there are many content marketing myths floating around. If you truly want to harness the value of content marketing, it is essential that you bust any content marketing myths that you may harbor. For more information about myths and misconceptions pertaining to content marketing, don’t hesitate to contact us here at Poet Media.