Undoubtedly, Google is the most popular search engine in the world. In fact, more than 1.17 billion people use Google to find information on the Internet. However, Google is far more than simply a search engine. Google offers a large variety of different tools that can be of major use
When you optimize your website using search engine optimization (SEO) tactics, it is especially important that you check them for their effectiveness. One of the best ways to check for this is by doing a local SEO audit. Let’s take a closer look at what an SEO audit is and why
They said what? You never know whether or not a person may choose to share negative feedback about your product or service when they make an initial purchase. Fingers crossed, it doesn’t happen often but few small businesses escape their share of negative feedback, whether it is from the competition, previous customers
Do you want to attract more of your audience from the get-go? Social media mistakes can turn off potential prospects from liking or following your page, visiting your website or otherwise engaging with your brand and company. Once a person becomes disinterested in receiving more of your content, it will
Have you still not yet begun sending out an e-newsletter? With a group of individuals that have already subscribed to your content or indicated interest, you are not making the most of your relationship with prospects and customers when you opt-out of creating a newsletter. This simple yet effective device
Do you need some concrete ways to grow your following and get more engagement from your current audience? Facebook is a social media platform that offers great analytic capabilities and has been around long enough for best practices can be gleaned from years of engagement on Facebook pages and groups.
Email remains one of the most powerful forms of content marketing available. Therefore, when you hear the saying the money is in the list, nothing could be more true. In fact, once your readers begin to trust you, you will have significantly increased your chances of having them buy from
You are not the only small business owner confused by the array of digital marketing options available. What are the best channels for your business? Why are you not getting the responses that you want? What could you be doing better that falls within your current budget? How much do